The Multiplier

With a direct channel to your audience, everything you say, every word and image you present, is delivered clearly and consistently. More to the point, nothing is muddled: your communication is focused like a laser beam for rapid and repetitive messages. The days of the telegraph game, teach the teacher programs and all other methods that result in mixed and confusing messages are over.

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Automotivation

Ever wanted to run your own TV channel? Automotivation takes the the fast pace and information rich style of specialty news channels and combines it with the messages you want to present. Want to focus the team on VSC penetration? Show yesterday’s numbers on the screen and everyone gets the picture: behavior changes when someone is watching.

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My Message

Building a business is a war against the numbers, and sadly it’s a war that most end up losing! The stronger you get, the harder it is to push the envelope, and there comes a point when busting your ass on the basics isn’t enough anymore.

When that time comes, resorting to some high-tech tactics is in order.

I’ll be the first to say that building sales is more art than science.

Sure, there are scientific principles that constitute the foundation of optimal operations, but when it all boils down, effort and consistency remain the most important aspects of your long-term progression.

Still, there’s something about precise, solid data based in science that appeals to us. Maybe it’s our need to feel comforted in our choices, or maybe we just want to look for something certain and immovable to hold on to.

Either way, it’s nice to have some clear-cut things to fall on when we’re questioning our techniques and processes.

Illogical programs aren’t normally rooted in science and are often designed and marketed by seduction rather than reason or real world success. These programs fail to provide an adequate means of progression and are generally based on the “more is better” or the “no pain, no gain” mentality. There’s also a mind-numbing second type that’s actually the opposite: It has you doing tons of cute stuff, but nothing that’ll give you even the hint of sales.

Our approach favors training combined with direct motivation, while maximizing profit maximization through a sense of autonomy and purpose.  And that’s exactly why I’m here today, to help you make the differences in your organization using everything I’ve learned and proven to work. Put it to work for you now.

Cole Price

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Joe Johnson, Patterson Kia of Arlington

Joe Johnson of Patterson Kia of Arlington says:

“Looks good to me.”

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Patterson Kia of Arlington

Case study coming soon.

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Contact Us

For more information please contact

Cole Price

Cole@motivation-incentives.com

tel: 214-399-0433
tel: 866-373-7658
fax: 817-448-0484

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Multiply Success, Not Effort

Up to now, improving your results meant selling more, spending less or working longer. Those days are in the past. Think of the Automotivate Digital Displays as a silent manager who’s always training, motivating, and supporting your staff. “Bob you are in 3rd place in volume, you’re only $184 per car away from the leader in PRU. You are in 17th place in VSC penetration. Here is the sample turn to finance that might help, and oh by the way, “You don’t have to be great to start but you have to start to be great”. Tired of spending $1000s on training only to have your staff forget the message before they applied it? There is a better way.

Let’s talk about what you’re currently doing today; if you’re any good at what you do, you’re doing a lot of two things: talking and tracking. Communication is essential in this business. Whether it is reinforcing product knowledge, motivating a team or maintaining good process, we both know that if you’re not in front of someone to keep the message fresh, a lot of the punch is lost.  Measuring performance is critical in any business, and it seems twice as important in this industry…which has probably left you wondering why it seems particularly hard to scratch together reliable numbers. Someone is always late reporting,  a spreadsheet always crashes, there’s always an error, you could go on and on.

Have you ever wondered if someone figured all this out?

If you thought the answer was working longer, let me ask you, how do you enjoy the long hours?

Ready for a change?

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What does an X mean?

What does an X on a dry erase board really mean? How much is it worth? Can you pay your people with X’s? Will an X offset floor plan interest? Does it tell profitability?

The old sales board has its place, in memory lane. It was fine for a quick look at who had the most and who had the least, but there’s a lot more to the numbers than that. Those little X marks should be telling you a lot more, like their PRU, their after-market add-on, their VSC penetration, and on and on…but they can’t, they’re just a stroke on a white board. What should you know that you currently don’t?

What’s better?

1. Bob has 13 out.
2. Bob has 13 out for $15,235 front gross and $12,439 F&I gross, 80% Fin ,53% VSC. He is 13% ahead of his 90 rolling average and pacing for $38,329 total gross and $1967 PRU which would rank him 3rd overall in PRU and 4th in total gross.

The Automotivator is a sales board on steroids.

To make a difference, it has to make sense. What would you rather look at?

Which one motivates more? Which one will build business faster?

The answer is clear.

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Everyday is training day

If you were to ask every sales employee, and yes F&I is sales, “What are the ABC Ford steps to a sale?” How many would know? Here’s an easier question, “What’s the standard greeting at our store?” Would everyone give the same answer? What about the PRU goals front and back? Those are critical pieces of knowledge in a successful dealership. How do you keep everyone shooting for the same goal?

Automotivate digital displays eliminates these concerns.  The days of posters, memos and stickers are over.  We present your message on bright, high definition displays. For example, with us, your “steps to a sale” would be presented on screen in small, concise, and easy to learn/remember segments. We play each segment several times throughout the day. This live approach promotes instant utilization and eliminates the emotional dead zone between the time they learn to the time they try it with a customer. The salesperson sees the standard greeting on screen in Sales, F&I, or in the break room and repeats it to the customer on the showroom floor seconds later. Boom, instant training instant implementation.

It’s easy to get started, take a look at what we offer.

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See Us in Action

You won’t see any other digital signage product doing what we’re doing, you’re not likely to see anyone even trying to do what we’re doing, so pay attention when you meet someone using our Automotivation Digital Displays, you’re meeting someone you should remember. Our customers are the most forwarding thinking and progressive people in the industry. If you don’t know this group already, allow us to introduce them to you.

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Know It, Show It, Grow It

What’s your current process to let the staff know where they stand in the categories that matter most to your dealership? If you are like most it’s a 4 step process, login, select the report, select the date range, then print and post or email. While the process doesn’t sound that long how often is it being done? If the person in charge of posting is at the bottom of the page will they post it? Will everyone be in the day it’s posted? Will it be updated everyday in every category? There is a lot of opportunity for that process to fall apart.

Automotivate digital displays automates the entire process. No user name and password to remember or call and get reset, no reports to select, you don’t even have to login to your email. Just turn on the screen and up to date,information rich reports are in front of your eyes.

The reports are targeted to your specific needs.  Does Reinsurance need a boost? Let the Automotivator present the customer benefits of a VSC. Show the VSC ranking report for every employee, who’s doing well and who needs work, what separates the top from the bottom, post the sample turn to F&I: it’s all there.

Poor reporting and shabby communication isn’t just slowing down your business, it’s actually destroying it. Confusing and conflicting messages based on soft or non-existent numbers can take down any business. A business demands clarity, and one way or another, it will get it. If you start your day without a consistent message across your team, your results will be less than what you put in. With Automotivation, turn the odds in your favor, and start delivering returns in multiples of what you put in.

Let’s talk about how it can be done.

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Automotivate Your Team

With Automotivate digital displays you can create your own power ranking made up of what matters most to your dealership.  Assign a score to important measures. For example, Sale= 100 points, VSC= 50 points, 1 point for every $10 dollars of gross. Get as creative as your DMS will allow with Down Payment, Credit Life, A&H, Gap, Aftermarket, Aged inventory, Service, Parts and on and on. Now put your Power Ranking to work and see what happens. By breaking it down, you promote them to go in one last time or try to squeak out an extra $100 in gross to gain 10 points more.  Suddenly, everyone remembers how important it is to give a positive endorsement to F&I….because it’s critical to stay on top.

Now, you’re paying out  spiffs based on the Power Ranking which all ties into what profits you the most. If VSC production dips, double the points for service contracts and throw up VSC training slides for the next week. This levels the playing field and makes sure that the old car dog selling 19 a month at a $1,250 Total PRU isn’t passed over for the person selling 14 at a $2,140 Total PRU and 60% VSC. Once you align your goals with the performance goals of the dealership, we keep it focused and on track.

No exaggeration, this is a tool to development income as fast as humanly possible. More to the point, build profit as fast as humanly (and legally) possible — month after month — until, one day, you drive up to the lot and see a business that you barely recognize.

That’s Automotivation, and that’s exactly what this tool is all about. Read on if you’re interested in Automotivation.

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